Boundary is a new generation, made-in-Singapore grooming brand. The brand aims to provide lightweight and effective products for the tropics, ensuring customers look their best in the humid climate. They're positioning themselves as a cool and simple brand that stands out from basic competitors, communicating a sense of innovation and uniqueness.

Collaborating closely with the founders, we developed a comprehensive visual identity. that showcases Boundary as an innovative grooming brand designed specifically for the tropics. Communicatingthebrand break boundaries and merge functionality with style, with a cool and simple aesthetic.