KYDRA, Singapore's leading activewear brand, sought to rebrand and create a consistent brand identity system that could be applied across multiple mediums and applications as they plan to

launch their first flagship store.

Collaborating closely with the founders and their team, the team developed a comprehensive brand strategy. We tightened and created a cohesive visual identity for KYDRA, to enhance the brand's recognition and appeal while maintaining its established position in the market.